RevNorth was designed and developed by Elizoebeth Lunsford responding to a need in the Real Estate Market for technology-leveraged Sales Management Excellence. Together with her husband, Elizoebeth has spent the past 7 years running a boutique real estate investment firm in Colorado focusing primarily on residential and commercial acquisitions. Through the journey of deploying over $3.5MM in private capital across 300+ residential and commercial properties, Elizoebeth experienced first-hand the challenges of running a lean and effective sales team that is consistently leveraged to monetize sales opportunities.

One of the primary challenges for small real estate firms, is the ability to effectively function as a Sales Manager while executing efficiently across the business value chain. Owners tend to focus downstream where the paydays 'happen' oftentimes neglecting the essential upstream sales activities, the true leading indicators of the Company's success. All to often. listening to sales calls, training, and catching a poorly handled sales call before the opportunity is lost, fall in priority against the pressing day-to-day demands of running the business. Renovations, 'selling the deal,' managing contractors, marketing, transaction coordination - securing the payday all vie for the owner's attention and Sales Management Excellence almost always takes a back seat.

It doesn't have to anymore.

Elizoebeth developed RevNorth to bridge that gap for her Company and now is offering it to a limited number of small business owners in the REI Space as a tool build market competitiveness through AI levereged Sales Excellence while maintaining lean overhead. More sales people + more sales managers = oppressive overhead dollars.

Similarly, Elizoebeth observed, Real Estate Investment companies that did employ a dedicated Sales Manager were afflicted with management overwhelm and sales bias. Calls aren't always monitoried consistenttly. Fundamental sales taining isn't uniformly deployed across the sales team. Sales Team scoring and accountability are inconsistently applied.

This doesn't have to happen anymore.

Prior to real estate, Elizoebeth worked as a Management Consultant for Fortune 100 Companies, specializing in Go-to-market strategies, change management, siting projects and sustainability for major extractive industries. Some of her past clients include: Royal Dutch Shell, Exxon, Chevron and Georgia Pacific, and Georgia Pacific's European subsidiaries.

Elizoebeth holds an MBA and a Bachelors of Science in Earth Systems Science.

How is AI governed at RevNorth? We believe that Ethical AI development is paramount. We follow responsible AI principles: human oversight of AI recommendations, clear explanations of how insights are generated, and dedicated attention to ethical use. AI assists your managers - it doesn't replace their judgment.

Currently, the United States Federal Laws are lagging the EU in AI legislation to protect consumers. Given the ambiguous regulatory environment, RevNorth has voluntarily and proactively adopted the highest standards practical and available. Responsible AI development protects consumers and legitimate developers who are dedicated to solving marketplace problems and making small businesses sustainably successful.

What is RevNorth's position with the current EU AI Legislation.

EU AI Act - RevNorth is considered a "limited risk" as we are analzying sales calls and providing recommendations. Our requirements: Transparency. Our clients must know that AI is being used as a tool to provide Sales Management insights.

Is my sales call data used to train AI models? No. Your call recordings and transcripts are never used to train AI models. RevNorth utilizes enterprise AI infrastructure, which operates under commercial terms that explicitly exclude customer data from model training. Your call recordings, transcripts, and coaching insights are never used to train AI models—this is contractual, not just a policy choice. Your proprietary sales strategies and client conversations stay yours.

How does Rev North handle AI transparency? We believe you should always know how AI is being used. RevNorth analyzes your calls to surface coaching insights and revenue opportunities—managers see exactly what the AI flagged and why. No black-box decisions.

Do you align with GDPR and CCPA? Yes. Even though we're US-based and primarily serve US clients, RevNorth voluntarily aligns with global privacy standards including GDPR and CCPA principles. This means:

1. You control your data

2. You can delete or export anytime

3. We don't sell or share your data with third parties

What about call recording consent? Call recording laws vary by state (one-party vs. two-party consent). As a best practice, we recommend notifying all call participants that the call is being recorded—regardless of location. RevNorth can help you implement disclosure workflows during onboarding.

Data protection and security are paramount to RevNorth. The following is a list of protocols we've established to protect your sensitive market and client data.

How is my data encrypted? All data is encrypted in transit using TLS 1.2/1.3 with 2,048-bit keys—the same encryption standard used by major banks. Data at rest is protected with AES-256 encryption.

Where is my data stored? Your data is hosted on an enterprise-grade cloud infrastructure in US-based data centers with 99.9%+ uptime and built-in redundancy.

Is the platform independently audited? Yes. Rev North's enterprise-grade infrastructure is SOC 2 Type II certified, meaning security, confidentiality, and availability controls are independently verified—not just at a single point in time, but consistently.

Is my data kept separate from other clients? Absolutely. Your data is logically isolated using unique identifiers. There's no cross-client access, ever.

How long do you keep my data? You control retention. Your data stays as long as you're an active client, and you can delete or export it anytime.

What about backups? Automatic daily backups with point-in-time recovery. If something goes wrong, your data is recoverable.

What happens if there's a security incident? We monitor for threats continuously. If a breach occurs that affects your data you will promptly with a remediation plan.

We provide seamless integration with your existing tools, guided by our expert team to ensure a smooth setup.

Our team is available 24/7 via chat, email, or phone to assist you with any questions or issues.